The National Bureau of Economic Research announced Dec. 1 the U.S. “officially” has been in a recession for the last 12 months. The following day, the country’s auto makers provided more proof as they announced their light-vehicle sales were lower in November than in any month in more than a quarter century. Marketers had hoped aggressive sales campaigns and generous incentives offered by most auto makers would pull car buyers back into showrooms. But such optimism appeared misplaced as ...

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