They’re anathema to Wall Street, but consumers love them and usually won’t buy without them, so incentives on new cars and trucks are soaring with no end in sight. General Motors Corp, Ford Motor Co. and Chrysler Group once again led the spending with a record high $3,389 per unit in incentives in May, reports. That compares with $1,945 for European auto makers, $1,371 for Korean brands and $1,062 for Japanese auto makers. (June data is not yet available because it ...

Premium Content (PAID Subscription Required)

"Now, No Auto Maker or Segment Can Ignore Incentives" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.