Whether their marketers call them all-activity, multi-activity, sport wagon or hybrid vehicles, auto companies competing in the U.S. market are pinning a large part of their future on sport/utility vehicles (SUVs). In the face of rising fuel prices, the industry nearly will double the number of SUVs it offers to the consumer by 2004, largely at the expense of more fuel-efficient cars. Indeed, the SUV group is expanding in market coverage so much in terms of price, size and niche offerings, ...

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