The 100,000-unit club is shrinking. An analysis of Ward’s data indicates 2009 likely will see about half as many light-vehicle nameplates achieve the magical 100,000-unit full-year sales milestone as the U.S. market witnessed in 2004. This outcome is not surprising in a climate marked by a 25.3% drop in deliveries, year over year, through October. But the psychological effect of missing the mark is unavoidable. “The 100k threshold is like the stock market’s 10,000 – kind of arbitrary ...
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