GENEVA – If General Motors Corp. ever can finalize a deal to purchase South Korea’s insolvent Daewoo Motor Co. Ltd., the Detroit-based auto maker would like to have Daewoo replace its Opel brand in entry-level markets in Europe, a GM executive tells Ward’s here. “From an Opel perspective, it (the purchase of Daewoo by GM) would help us sharpen our image even more,” says Carl-Peter Forster, Adam Opel AG’s chairman and managing director. “Currently Opel is 85% of General Motors’ business in ...

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