DETROIT – Clarity is not the primary objective when marketing executives assign names to vehicles. The proliferation of alphanumeric names are an obvious testament to that fact: Consider Acura’s TL, RL and CL; or Lexus’ RX, GX, LX, LS, IS, ES and GS. And even among Cadillac’s new lineup of daring vehicles, it’s difficult to remember the SRX from the XLR, and which is the cross/utility wagon and which the sports car convertible. Pathfinder Armada may change name. Yet, despite ...

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