TRAVERSE CITY, MI – Most alternative materials have a simple long- and short-term goal: replace steel wherever and whenever they can. Rod Lowman, president of the American Plastics Council, takes a very different route here, revealing a 20-year strategy aimed at creating new opportunities for plastic in future cars and trucks. Dubbed the Vision and Technology Roadmap for automotive plastics, it was developed by a coalition of plastics producers, auto makers, Tier One suppliers, ...

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