WEISSACH, Germany – What’s a sports-car maker have to do to get some respect these days? For 40 years, Porsche AG has produced the 911, the industry’s single most recognizable sports-car nameplate. The company is steeped in a history renowned for engineering prowess and racing supremacy. Moreover, Porsche is believed to be the world’s most profitable auto maker. Yet when it comes to sheer desirability, Porsche always seems to finish second to its Italian rival Ferrari SpA. ...

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