There’s nothing an auto maker covets more than having demand for product exceed supply. In some cases the manufacture manipulates an artificial shortage to create an aura of exclusivity. The BMW Mini comes to mind. But other times, a vehicle becomes such a runaway hit that supply cannot keep up with demand, which translates into lost revenue for the auto maker and it dealers. This, of course, is not a desirable outcome. Toyota finds itself in the crosshairs of this conundrum in a rather ...

Premium Content (PAID Subscription Required)

"Prius Demand Postpones Launch Plans for New Toyota Hybrids" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.