The product planning budget may be smaller, but each dollar is being stretched further, says Dieter Zetsche, president of the Chrysler Group. "The number is in the range of $32 billion for five years. But we are able to do more with this money than what was intended to do with the more than $40 billion before," Mr. Zetsche tells Ward’s. The carmaker’s approach to new product launches includes optimizing existing facilities and platforms, and then looking to add new product, but on ...
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