If the Big Three could wave a magic wand and make all their business problems go away – health-care costs, pension problems, union grievances, quality perceptions – they still would lose market share. Detroit’s auto makers produce fewer cars these days, thanks to 30 years of lackluster design. It is the one parameter over which they have complete and total control. But, with a few exceptions here and there, they’ve botched it. The halcyon days of product design started to crumble in the ...
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