STERLING HEIGHTS, MI – After a tune-up run last month at Kentucky’s historic Churchill Downs thoroughbred track, an aggressive ad campaign touting Chrysler’s Ram truck brand launches in earnest this weekend, Ward’s learns. Expect an across-the-board media blitz, says Ram President and CEO Fred Diaz. The campaign’s tag line: “Guts. Glory. Ram.” Developed by The Richards Group, a Dallas-based ad agency, it can’t arrive soon enough as pickups were relegated last month to also-ran status. ...

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