PARIS – Automobiles Peugeot claims to have two interests, and this dichotomy is clearly evident in its presentations at the Mondial de l’Automobile in Paris today.

“Peugeot is wholly dedicated to the pleasure of cars and to the protection of the environment,” says Frederic Saint Geourg, brand managing director.

The 52 Peugeots on his stand demonstrate the two goals, which are not necessarily compatible. For new models, there is the 1007, a fuel-sipping minivan with two electric sliding doors; and the 1007 RC, a hotter version.

For concept cars, Peugeot presents the Quark, driven by a fuel cell; and the 907, a styling exercise powered by a 500-hp V-12.

The 1007 will battle the Renault Modus next year in a head-to-head fight among French minivans. With its changeable interior and electrically operated doors, it is aimed at a young family.

In all the films accompanying the launch, only women are shown driving the vehicle, changing gears with the Sensodrive robotized gearbox, or opening the doors while approaching with an armload of goods.

“It’s the girliest car ever made,” says one observer at the stand, expressing the kind of sentiment that perhaps inspired Peugeot to make the hot RC version; one that adds a more masculine tone, with its 1.6L 4-cyl. making 140 hp, 50 hp more than the standard 1.6L.

Peugeot 907 concept powered by 500-hp V-12.

Peugeot made two copies of its concept cars, the Quark and 907. While one version is on the stand at the auto show here, the twin Quark is in China with the Challenge Bibendum for environmentally oriented vehicles, while the twin 907 is undergoing road tests.

“We don’t plan to build the 907,” says Bruno de Guibert, director of products. “It was a styling exercise. We gave the design department a free hand.”

The long hood of the 907 has a transparent section that reveals the engine’s 12 air intakes, which “make beautiful music,” Guibert says.

The engine sports a hand-made block using all the mechanical parts of the two 3.0L V-6s Peugeot uses in cars such as the 407 coupe (in which the engine makes 211 hp).

The 907 is a rear-wheel-drive car, but Guibert says PSA will stick with front-wheel drive in its production cars. However, he says, styling details of the 907 will show up in future Peugeot models. Already, the car shares the large cats-eye headlamps and grille.

Peugeot Quark fuel-cell hybrid concept.

The Quark is named for the smallest atomic particle to emphasize Peugeot’s effort to downsize the fuel-cell system. The system was designed with all-wheel drive to appeal to young people who will be adults when the fuel-cell vehicle finally comes of age in 20 years or so, Guibert says.

The concept explores the motorized-wheel concept with four 9-hp electric wheel-hub motors from the Canadian company TM4. Powered by a nickel-metal hydride battery, the motors develop a maximum speed of 68 mph (110 km/h).

The fuel cell, from the Swiss company Mes Dea, is seen strictly as a range extender, developing only 2 hp and fueled by a 33-lb. (15-kg) bottle containing 300 grams of hydrogen compressed to 10,150 psi (700 bar).

A system of bottled hydrogen would enable fuel-cell vehicles to be used before a real infrastructure of hydrogen stations is developed, Peugeot says.

Another innovation of the approach is that the pressure regulator is part of the bottle, releasing hydrogen at 145 psi (10 bars) of pressure, so the fuel lines in the vehicle are less costly.