The love affair with large rear-wheel-drive cars shows no signs of abatement atGroup, February U.S. sales suggest.
The LX platform (300, Dodge Charger and Magnum) set a new record with 30,241 deliveries, almost double year-ago’s 17,913.
With only 28 days in the month, sales exceeded monthly production capacity, says Gary Dilts, senior vice president-sales. He says there were virtually no incentives on the vehicles, nor exorbitant fleet sales behind the figures.
Chrysler 300 sets sales record.
With the 300 contributing a record 13,685 sales and the Dodge Charger setting a new high-water mark at 11,862, the auto maker reports total car sales of 50,804, up 18.5%.
With a truck total of 139,563, dipping 2.3%, the auto maker posts February sales of 190,367 for a 2.5% gain vs. year-ago.
Dilts is excited about the continued prospects on the car side, with the entrance at the end of February of the new Dodge Caliber that registered 1,397 in the few days it was on the market.
Jeep sales grew 11.0% for the month, with continued growth in demand for the all-new Commander, surging 68.5% ahead of January results, with 7,091 customers opting for the 3-row SUV.
On the not-so-rosy side, slumping SUV sales contributed to a 39.0% drop in Dodge Durango deliveries. Dodge Dakota pickup sales fell 24.1% and minivan sales stumbled compared with a strong year-ago result.
The Dodge Sprinter, conversely, continues its stellar growth path with a 56.0% increase in sales for the month, pacing up 68.2% since the start of the year.
In a continuation of the theme from January, fleet sales were four points higher than year-ago. Within the fleet increase was a 38% hike in commercial fleet deliveries – business Dilts says he embraces.
On the retail side, Dilts says Chrysler has not increased its incentive spending per vehicle, but the mix has changed as part of a program introduced in February and continuing in March that aims to deliver a simple product message, with some 0% financing and aggressive leasing sprinkled in.
Chrysler finished the month with 532,534 units of inventory (only 94,000 of them cars), or a 67 days’ supply. That is down from a 79 days’ supply year-ago, and 85 days’ in January.