Ford Motor Co., as expected, backed off the Ford 2000 globalization campaign initiated by former Chairman Alex Trotman when it announced last Friday that on Jan. 1 it would establish business units to focus on world regions and its six brands. The business units include Ford North America, Ford Europe, Ford Asia Pacific, Ford South America, Jaguar, Aston Martin, Volvo, Lincoln and Mercury. As a result of the new setup, Ford announced a number of new leadership appointments that are ...
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