Buick is promising its new Rendezvous crossover utility vehicle will substantially undercut competitors on price when it hits dealerships during second quarter 2001. “We don't have final pricing. But our goal is to give our dealers a distinct advantage over the import competition,” says Jack Bowen, Rendezvous brand manager, noting that the average transaction price for a Lexus RX300 is $40,000 and an Acura MDX is around $37,000. “We won't be anywhere near that.” Buick already has ...
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