Buyers would be willing to pay about $2,000 more per vehicle if auto manufacturers and dealers would meet their needs, according to researcher Miller-Williams Inc.’s Auto Buyers’ Expectations 2002 report. “What we have learned from the research is that 63% of auto companies’ market approach are missing their mark with today’s auto buyers,” says Amy Ferraro, project director and research analyst of Miller-Williams Inc. Ferraro says many auto companies have put too much emphasis on ...
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