The Chevrolet Cavalier convertible is gone for good unless the automaker can price the compact ragtop more affordably, says a top Chevrolet executive. Cavalier and Pontiac Sunfire convertible production in Lansing, MI, was halted in late 1999 to accommodate Cadillac Eldorado output (see Ward's Automotive Reports — Dec. 13, '99, p.1). “We've got to find a more favorable price point if we're going to do entry-level convertibles,” says Chevrolet Marketing General Manager Kurt Ritter. “Our ...
Premium Content (PAID Subscription Required)
"Return of Cavalier Ragtop Unlikely" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642