DETROIT – If Harris Interactive Inc.’s latest online poll is on target, the American consumer is willing to pay their prettiest pennies to save at the pump and save lives in crashes. The market polling and research firm’s annual AUTOTECHCAST advanced automotive technologies report, released in its inaugural form this month, suggests consumers are willing to shell out an additional $1,673, on average, for hybrid-electric vehicle (HEV) technology on their next vehicle; $1,269 for fuel cells ...
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