Saturn Corp. President Cynthia Trudell doesn't believe her company's historically distinct culture and brand identity is disappearing into parent General Motors Corp., as the world's largest automaker tries to streamline its operations. In fact, Saturn is more prevalent than ever, says Ms. Trudell. “Saturn's DNA can be found globally throughout GM. In Europe, Japan, China and Mexico, GM operations have shown greater interest and have learned from Saturn's approach to customer enthusiasm ...

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