For dealers who pride themselves on running honest businesses, the idea of hiring an outside company to come into the dealership to hold a sales event can have little appeal. Dealer Brad Cohen (left) and GM Chris George present $50,000 check to George Bouche at a sales event. Some sales event companies have a not-so stellar reputation. Occasionally, a company will bring in its own sales crew and run roughshod over the dealership sales people and customers. Aggressive crews, with ...

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