LAS VEGAS – To enhance the confidence consumers and dealers have in its members’ products, the Specialty Equipment Market Assn. formed ProPledge, a warranty initiative the trade group is piloting with several of its manufacturers and installers. Warranty issues have been a longstanding challenge for SEMA. The credibility of aftermarket parts is damaged whenever customers are denied warranty repairs when the accessories or performance parts they have installed break or misfunction. It ...

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