BIRMINGHAM, Alabama – The good news: North America finally gets a crack at Lotus Cars’ fabulously focused Elise roadster. The bad news: The first entry-level Lotus in more than a decade is the antithesis of what Americans currently are buying. Lotus officials figure it doesn’t matter the Elise is the polar opposite of the overstuffed, overweight and flaccid-handling SUV that typifies the “American car” nowadays. There appears to be plenty of pent-up demand for the Elise: Lotus aficionados ...
Premium Content (PAID Subscription Required)
"Sharpest Tool in the Box" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: email@example.com or phone: (248) 799-2642