Paint-making rivals PPG Industries and DuPont Automotive agree that silver is the top vehicle color in the U.S. for the third-straight year. But what color will emerge to take its place is up for debate.
|Silver is the most popular car color.|
DuPont sees an increase in popularity in rich shades of medium-dark metallic gray. But growth of reds and other more vibrant colors hint at a major change in the automotive color palette down the road.
PPG says that while silver will “define the first decade of the new millennium,” it will become more complex – with blue and gold influences and coarse metallic flakes to add sparkle effects.
In 2007-2008, denim blues, silver-shaded and blue-violet reds, moss greens and brighter and lighter shades of yellow and orange will begin to gain popularity – “reflecting the optimism we have in our future,” says Lorene C. Boettcher, manager-global design and color marketing, for PPG’s automotive coatings division.
DuPont agrees: “Neutrals such as silver, white and black will always be major parts of the automotive color palette, but we can expect to see a wider range of color options in the near future,” says Robert Daily, DuPont Automotive color marketing manager.
Newer styles, especially cross/utility vehicles, can use new color treatment and brighter colors more effectively, he says.