TROY, MI – Silver is the most popular vehicle color in the world for the tenth consecutive year, but several new hues may catch the car buyer’s eye in coming years. So says Jane E. Harrington, manager-color styling at coatings-supplier PPG Industries Inc., which annually ranks automotive color popularity. North American consumers are opting for browns and oranges, while various shades of reds and whites are increasing in popularity in the Asia/Pacific region. In Europe, there’s been ...

Premium Content (PAID Subscription Required)

"Silver Still Top Vehicle Color, But More Vibrant Hues Gaining Popularity" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.