FRANKFURT – Skoda Auto a.s. admits it still has an image problem. Not with the Fabia or Octavia, but with the premium Superb, Skoda's long-wheelbase executive model. After six consecutive years of growth, Skoda sales in the U.K. shot up 182% to 37,687 in 2002. Even so, the Superb hasn't achieved the expected numbers. Last year Skoda, Volkswagen AG’s Czech subsidiary, sold 17,000 Superbs in Europe and just 983 in the U.K., somewhat below the anticipated potential. But Skoda denies there ...

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