Want to double your used-car sales? Talk to the Tom Wadler Auto Group in Greenville, MS. Last year, the group’s three dealerships sold 1,300 used vehicles. This year, they are on track to sell 2,600. Derek Frezzell’s Internet depaartment helps dealer group to double used-car sales. A big reason for the phenomenal increase is Wadler’s foray into the World Wide Web. Until May 2002, the group had no real Internet presence. Then owner Tom Wadler decided to make the jump and hired ...
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