Incentives. Can’t live with ’em. Can’t kill ’em. They are the nagging contradiction of today’s auto industry. Whether you view them as carrots or crack, they are credited with bolstering sales to keep assembly plants humming and cash flowing – but condemned for draining bottom lines, eroding brand equity and feeding a consumer addiction to discount pricing. Consciously or not, this new reality is prompting seismic shifts in how auto makers conduct business today, and long ...

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