DETROIT -- Flex Products is betting there’s a pot of gold at the end of the rainbow it has just created. The Santa Rosa, CA-based company will try to move niche market color-changing paint into the mainstream automotive market early next year when Flex Products debuts its SpectraFlair pigment, an automotive coating that provides a continuously changing rainbow of colors to a vehicle’s exterior. Marketing Manager Jerry Droll says SpectraFlair will become available in the first quarter of ...

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