AUBURN HILLS, MI – Chrysler Group LLC expects Ram trucks to account for 24% of the auto maker’s annual production and 30% of its annual revenue, says Fred Diaz, Ram brand CEO and president. And commercial vehicle sales will form “a big part” of those contributions, Diaz tells journalists here as Chrysler unveils the advertising campaign to hype the redesigned-for-’10 Ram Heavy-Duty pickup and pricing for the rugged brand’s all-new ’11 chassis cab lineup. Meanwhile, Diaz reveals ...
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