GENEVA — There's more to Ford Motor Co.'s decision to build the StreetKa than just another pretty car. Not only does it mean Ford showrooms will feature a modern Sprite in 2003, but it shows Ford's determination to truly cut lead times, introduce enticing niche models and act on instinct. The ways in which Richard Parry-Jones, J Mays and European product development boss, Martin Leach, are fundamentally changing Ford should not be underestimated. Enthusiasts all, they want to make Ford ...
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