Information-hungry and Internet-savvy, Generation Xers display less brand loyalty when returning to the new car market than other age groups, a new study released by The Polk Co. indicates. The study found that make loyalty by Gen Xers, the 25 million consumers between the ages of 20 and 35, is nearly four percentage points lower than Baby Boomers (35-54 years-old) and eight points lower than the Mature Market (55 years-old and over). Manufacturer loyalty is five percentage points lower ...

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