Subaru of America Inc. says its culture of inclusion, not exclusion, is a basic foundation of the company, and marketing to gays and lesbians is an extension of that philosophy. In an interview with Ward’s, Subaru Vice President-Marketing Rick Crosson and Communications Manager Lisa Rae Fleming discuss the brand’s longtime marketing initiatives. Excerpts from the interview follow: Ward’s: Has it been a constant advertising effort over the years (to target gays and lesbians), or has (that ...
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