NEW YORK – Ikuo Mori, president and CEO of Fuji Heavy Industries Ltd. wants to tell those in warm-weather U.S. states that Subaru cars aren’t just made for the snow. “That is our task,” Mori tells Ward’s in an exclusive interview about the auto maker’s strategy. Meanwhile, Fuji wrestles with the notion of operating in the shadow of Toyota Motor Corp., which acquired an 8.7% stake in the Japanese auto maker 18 months ago. Mori calls Toyota a “competitor,” not a rival. Fuji Heavy has a ...
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