NEW YORK – Ikuo Mori, president and CEO of Fuji Heavy Industries Ltd. wants to tell those in warm-weather U.S. states that Subaru cars aren’t just made for the snow. “That is our task,” Mori tells Ward’s in an exclusive interview about the auto maker’s strategy. Meanwhile, Fuji wrestles with the notion of operating in the shadow of Toyota Motor Corp., which acquired an 8.7% stake in the Japanese auto maker 18 months ago. Mori calls Toyota a “competitor,” not a rival. Fuji Heavy has a ...

Premium Content (PAID Subscription Required)

"Subaru Seeks Cool Factor in U.S. Sunbelt" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.