DETROIT -- To “piggy-back” on the media attention garnered by the North American International Auto Show in Detroit, an international marketing firm is holding a supplier trade show to coincide with the Jan. 9-10 supplier days of NAIAS. Christine Ellis, CEO of marketing firm The Facet Co., says several of her firm’s Tier 1 and Tier 2 supplier clients expressed interest in creating a separate networking event off-site from Detroit’s Cobo Center. “Why not piggy-back onto an existing event. ...
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