Now that they're accepting increasing systems responsibilities from automakers, major suppliers are taking the view that perhaps they should share some recognition with car buyers. Some big suppliers are taking a look at “co-branding,” or hawking the systems and components they supply in vehicles. A Buick with “Bosch on Board?” Co-branding long has been practiced in the medium and heavy-duty truck market: names like Cummins and Caterpillar are as commonly known for what they supply to ...

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