Porsche AG's upcoming sport/utility (SUV) vehicle due in showrooms in early calendar 2002 will be about the size of a Jeep Grand Cherokee, but with all of the image and prestige associated with the sports car maker, says Fred Schwab, president and chief executive officer of Porsche Cars North America Inc. “Whatever segment we enter we have to be the performance king,” Mr. Schwab says. “Our SUV will have the Porsche heart and soul — as well as running gear.” Mr. Schwab says the Porsche ...
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