Thailand’s new-vehicle sales jumped 35.2% to 72,012 in October, taking 10-month results to a record 628,631 units, 66,000 above the previous high set in 2005.

Passenger-car deliveries surged 42.7% to 32,461 units for the month, while commercial-vehicle sales rose 29.6% to 39,551, says Toyota Motor Thailand Co. Ltd., which compiles sales data for the industry. The 1-ton pickup segment climbed 27.8% to 33,851.

Thailand's car sales have risen for 14 consecutive months, and Toyota Thailand Vice President Wutthikorn Suriyachantananon says a low-interest-rate environment and higher production is driving the growth.

“In particular, small passenger cars increased from the beginning of the year,” he says in a statement. “The public has confidence in the economy, with more spending and investment.

“The car market in November will continue to grow,” Wutthikorn adds. “Promotional activities of the car companies are supporting decision-making by customers. But floods in many areas may result in some customers delaying buying cars.”

Toyota continued to dominate the Thai market in October, with sales of 29,630 units up 24.6% on prior-year for a 41.1% market share.

Isuzu Motors Co. (Thailand) Ltd. followed, jumping 34.4% to14,261 units, for a 19.8% share. Honda Automobile (Thailand) Co. Ltd.’s deliveries climbed 9.7% to 9,885 for 13.7% of the market.

In the car segment, Toyota’s sales surged 28.7% to 14,137 units, for a 43.6% market share. Honda’s sales rose 7.8% to 9,304, equal to a 28.7% share. Nissan Motor (Thailand) Co. Ltd.’s deliveries skyrocketed 337.2% to 3,030, for a 9.3% stake.

Toyota also topped the 1-ton pickup sector in October, up 19.2% to 13,671 units, ahead of Isuzu’s 33.2% gain to 13,141. Mitsubishi Motors (Thailand) Co. Ltd.’s deliveries soared 72.6% to 2,680.

After 10 months, Toyota’s total sales in Thailand were up 43.6% from like-2009 to 255,187 units, for a 40.6% share. Isuzu’s deliveries rose 39.8% to 119,920 units, for a 19.1% share, while Honda saw a 27.7% gain to 91,948.

Toyota’s passenger-car sales were up 41.5% to 111,120 units, followed by Honda’s 24.1% increase to 84,357. Nissan’s 10-month deliveries swelled 250.8% to 23,968.

Toyota’s 1-ton pickup sales in the first 10 months climbed 43.2% to 128,435 units, ahead of Isuzu’s 111,339 and Mitsubishi’s 23,437.

Chevrolet Sales (Thailand) Ltd. was October’s best performer among non-Japanese brands, increasing 62.9% to 1,793 units, for a year-to-date tally up 33.1% to 15,557.

Backed by the recent launch of the new Focus, Ford Sales and Service (Thailand) Ltd.’s October deliveries soared 143% to 1,694 units.

Ford says in a statement growth also is being driven by the all-new Fiesta, which sold 961 units in October. The small car has racked up nearly 5,000 bookings since its launch in Thailand at the beginning of September.

After 10 months, Ford’s total Thai deliveries were up 47.9% to 8,777.

The Bangkok Post newspaper reports poor sales in Thailand’s booming market has China-based Chery Automobile Co. Ltd. looking for new marketing strategies.

Chery Automobile Asia Pacific and South Africa Vice President Meng Tao recently visited Bangkok to discuss the situation with Thai Chery Yarnyon Co. Ltd., its importer and distributor.

Since Chery entered the Thai market two years ago, it has sold only some 800 vehicles, a figure Meng tells the newspaper is far short of the auto maker’s target of 10,000 units annually.

The executive says he hopes Chery’s deliveries in Thailand will improve to 20,000-30,000 units annually within the next few years, after the introduction of new products.

The auto maker currently has 18 showrooms and service centers, and Thai Chery Yarnyon Managing Director Montagan Kanawan says 10 more will be opened.

“We have to change the local consumers' perception that Chinese-made goods are cheap but always of low quality,” Montagan says. “That is why Chery sales in Thailand are rather slow.”