In 1973 I bought a Plymouth Duster, a coupe, for $2,650. Today you can still find a strippo of some kind for under $15,000, but a well-equipped family sedan is in the low $20,000s, and many of those have 4-cyl. engines. I’m looking at a sticker of a loaded Nissan Altima with a four: $24,564. We bought a 1997 GMC pickup, the big V-8, with three doors, extended cab, CD, leather, 4-wheel drive, the works, and the sticker price was $29,000. Today an absolutely loaded GMC pickup can go to ...

Premium Content (PAID Subscription Required)

"Today’s Customer Wants the Best, Not the Cheapest" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.