Toyota Motor Corp. reduces the price on its Vitz subcompact by ¥20,000-¥55,000 ($150-$415) on most trim levels in an attempt to be more competitive against Honda Motor Co. Ltd.’s popular Fit. The B-segment Vitz has been popular since its January 1999 launch but is seeing sales slip against the Fit, released last summer. The Fit last November also dethroned Toyota’s new Corolla as the best-selling car in the country. Corolla had held the position for 14 straight months. The B-segment is ...

Premium Content (PAID Subscription Required)

"Toyota Cuts Price on Vitz" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.