DEARBORN, MI – Toyota Motor Sales U.S.A. Inc.’s Jim Lentz says he wishes he had thought of orchestrating a product placement stunt like the recent giveaway of Pontiac G6 models on “The Oprah Winfrey Show.” “From a PR standpoint it was brilliant,” says Lentz, vice president-marketing, TMSUSA, of the giveaway of 276 G6s on the Sept. 13 episode of Winfrey’s television show. (See related story: Pontiac Rolls Out Flagship G6) Pontiac G6 He questions, though, if people will remember the ...

Premium Content (PAID Subscription Required)

"Toyota Exec Admires, Questions Pontiac’s Oprah Giveaway" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.