Australia wants the public to help decide if the production version of a Prius-based city car should be imported.
Feedback from consumers at the Australian International Motor Show, taking place in Melbourne in July, will help determine whether the Prius C Concept will join the Prius hybrid Down Under.
The C Concept, first introduced at the North American International Auto Show in Detroit in January, is a Yaris-sized hybrid that will be less-costly than the current Prius hybrid,says.
The urban appeal of cars such as the Prius C will further increase the acceptance of hybrid vehicles in the market, says Toyota Australia Sales and Marketing Senior Executive Director David Buttner.
“This car has the core Prius values based on Toyota's proven Hybrid Synergy Drive technology – strong performance, great fuel economy and ultra-low emissions,” he says in a statement.
“We are bringing it to the Australian motor show to test its appeal among buyers, who we expect will come from a different group to those attracted to the current Prius.”
Buttner says they will be compact-car buyers, including young singles and couples, “who want a mainstream city car that provides outstanding fuel economy while being fun to drive.”
The production-version Prius C is expected to be launched in the U.S. in first-half 2012. No timing has been announced for a possible Australian introduction.