The first two production models to carry the Scion badge make their official debut at the Los Angeles auto show. The xA and xB – the two cars comprising Toyota Motor Sales U.S.A. Inc.’s new brand intended to bring young people into the lineup – initially will go on sale in California in June, priced below $16,000. The goal of the new initiative, Toyota officials say, is to capture the interest of the Generation Y demographic that collectively hasn’t been drawn to Toyota showrooms. The ...
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