TORRANCE, CA – Toyota Motor Sales U.S.A. Inc. will launch 16 new or “refined” models in the U.S. in 2008, its top executive tells Ward’s. “If you look at summer of 2007 to the spring of 2008, we will have launched 10 major new models in 10 months – you’ve seen almost all of that today,” says Jim Lentz, president-TMSUSA. “(In) the product cadence for calendar year 2008, there are 16 new or significantly refined models coming to Toyota/Lexus/Scion.” Four of the 16 models already have been ...
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