While Ford Motor Co.’s December sales rate is tracking 10% above November, Ward’s forecasts Toyota Motor Sales U.S.A. Inc. will eclipse the American icon for second spot on the full-year U.S. sales chart. Look for Toyota to continue increasing its U.S. market share on the strength of a 7% daily sales rate hike over November, which translates to 8,440 units. This would boost its monthly take to a 16.8% share and raise its full-year market penetration to a record 16.3%, marking the first ...
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