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Toyota sales to reach 1 million units for fifth year

Current trade conditions are great, except for one segment of Toyota Motor Corp.'s sales, that of T-100 pickups, which are subject to a 25% duty. Yale Giesel, Toyota's U.S. sales chief, says the duties are "ridiculous" but that his company will still sell 1 million vehicles in North America for the fifth consecutive year in 1994. Mr. Giesel says he is appealing to his superiors in Japan to build the

Current trade conditions are great, except for one segment of Toyota Motor Corp.'s sales, that of T-100 pickups, which are subject to a 25% duty. Yale Giesel, Toyota's U.S. sales chief, says the duties are "ridiculous" but that his company will still sell 1 million vehicles in North America for the fifth consecutive year in 1994. Mr. Giesel says he is appealing to his superiors in Japan to build the T-100 in North America, but that won't happen for several years. In the meantime, he says Toyota will step up Previa sales in the U.S. in 1995--from 17,000 in 1994 to at least 25,000 this year. Mr. Giesel says the carmaker's U.S. market share, including Lexus, will slip slightly in 1994

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