DETROIT – Although tried and sometimes abandoned in the past by other auto makers, Toyota Motor Corp. is choosing to include an optional moonroof with solar panels on the ’10 Prius. “I think it’s the combination of (providing) a function, but also a ‘wow’ feature,” Toyota Motor Sales U.S.A. Inc. President Jim Lentz tells Ward’s in a recent interview here. Mazda Motor Corp. offered solar panels on its 929 model in the early 1990s, while Audi AG currently offers the option on its A8 ...

Premium Content (PAID Subscription Required)

"Toyota Says Solar Roof Adds ‘Wow’ Factor to Prius" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.