DETROIT – Toyota Motor Corp. gives a first glimpse at its youth marketing directive with the Concept Coupe Crossover (ccX) at the North American International Auto Show. The auto maker plans to finalize and launch a third brand to appeal to the youth market in the U.S. within six months, says James E. Press, senior vice president and chief operating officer of Toyota Motor Sales U.S.A. Inc. The youth brand will carry its own separate name – such as Lexus does for the luxury market – and ...
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