One of the ways to make money in this industry is to come up with exciting new models without spending a lot in the process. A key way to do that is to use what you've already got. A good example is the new Dodge Charger. Under the skin it is pretty much a Chrysler 300. But no one walking into a Dodge dealership will ever mistake them as the same car. All the sheet metal is dramatically different. Many auto makers try to do this too cheaply. They save money by using the same body-side ...

Premium Content (PAID Subscription Required)

"Try a New Niche: Cars Based on Pickups" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.