What could Jeep and Lincoln possibly have in common? A need to figure out their future – and fast. Each brand has been neglected sorely over the past decade, and those plotting strategies for the two have changed direction more times than a Barry Sanders touchdown run. Jeep, arguably the inspiration for America’s SUV craze, has added only two all-new models since it was acquired by Chrysler in 1987, while the segment has more than doubled to 53 entries. Its sales have declined 21% ...
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